Rental businesses gain digital marketing advantage with new Recipi website integration With GoodShufflePro.
Rental business owners can now combine the power of a powerful rental business website with the convenience of rental management software. We are thrilled to announce that our websites can now be integrated with GoodShufflePro’s Wishlist, allowing your customers to build their own quote right on your website 24/7.
What is GoodShufflePro’s Wishlist feature?
GoodShuffle Website Wishlist Integration is an easy, customizable plugin for your website that allows clients to shop your inventory 24/7, while still giving you full control over final quotes and approvals.
Why should I use Recipi for my rental business website?
Anyone can build a website these days but DIY websites often have no SEO value and may be doomed to live on the 8th page of Google, never to be seen. Alternatively, website designers can build a visually beautiful website for $1200-$3000 but that’s a large up-front cost and they often don’t know SEO and certainly don’t understand much about the rental industry. So, why should I use Recipi?
SEO. We are digital marketing experts with 10+ years experience. Our lead designers were previously SEO / digital marketing experts for large, publicly-traded software companies. Our rental business websites will look great, perform well on any device, and most importantly they drive phone calls, leads, and ultimately customers. We will build a website that gives you the best chance possible to rank highly on your most important rental items and services. How do we do that?
Individual pages for your key rental items. Most rental websites have one page that lists all their items. This isnt great for SEO. Instead, we create unique pages for each of your items. Think about it this way; Google wants to give its users the best possible answers to their searches, so when a user searches “dance floor rentals Boston” we should have a page on our site specifically for dance floors. This is a PERFECT answer to a users question, so Google wants to show the page (this is a very simple explanation of SEO, but it illustrates our point)
On-Page SEO factors like title tags, URL structures, etc. As a quick example:
www.RentalCompany.com/tents isn’t great
www.RentalCompany.com/tent-rentals-detriot is better.
Your website should be thought of as a member of your sales / marketing team. A modern rental business website should:
Answer frequently asked questions like hours, phone #, inventory, policies, etc. Imagine how many hours can be saved if you no longer have to answer these FAQs on the phone.
Give customers an idea on pricing and availability. We encourage showing your pricing on your website, but even if you don’t want to do that, your site should let customers know what areas you service, if you are booked up for their date, etc.
Collect all the details of a potential event so you don’t have to go back and forth with a potential customer 2, 3, 4x just to get details like event location, date, details, etc. We create contact forms that get all the pertinent details right up front so you can quickly decide if you want to take on the job or not.
Testing & Measuring.
DON’T GUESS, TEST! If you have a new rental item you’re considering buying, please don’t just buy it and hope it works out. Instead, we would add the item to your website so you could test the demand before you commit to buying. This tactic alone will save a typical rental business thousands in avoiding any “flops,” or equipment that just sits in your warehouse.
Measuring your marketing with website analytics. It is incredibly important to know how many visitors come to your site each month so you can understand why you are above or below your financial goals. Its also important to know what pages your visitors are checking out, how they got your website, etc. You can’t learn if you don’t track and measure!
If you’re ready to grow your rental business, please get in touch today!