Digital Marketing Tools for Wedding Venues
According to the most recent estimates from the U.S. Census Bureau, the average age of first marriage for women in 2017 was 27.4 years. For men, it’s slightly older at 29.5 years. Brides and grooms to be are in their 20’s and grew up in the digital age, so the search for the perfect wedding venue has become almost entirely digital. In this blog post, we share some of the best digital marketing tools for wedding venues.
The Knot
For twenty years the Knot has assisted in planning weddings for millions of couples. Create a wedding marketing portfolio to show your skills, passions, and styles through posting examples of past work. Easily engage with couples through a chat-style messaging platform. Boost your visibility with premium placements on the Knot, email campaigns, and print advertising opportunities. Finally, gain access to workshops and events with industry professionals to learn how to better position your business to book more weddings. Get started today!
Cvent
Cvent is a leading meeting, events, and hospitality management technology provider with more than 300,000 users worldwide. Cvent’s online platform attracts thousands of event planners and travel managers.
Position your venue or destination before tens of thousands of customers.
Target your buyers at the very moment that they’re sourcing.
Gain performance insights every step of the way.
Win new customers and grow your business today by listing your venue here!
Wedding Wire
With over five million monthly users Wedding Wire’s global marketplace connects engaged couples with local wedding professionals and vendors. Sign up as a vendor get exposure to millions of couples through a FREE WeddingWire listing. Also upgrade to the premium, to gain features and benefits that will drive leads and bookings directly to your venue, highlight consumer reviews and more.
Social Media Platforms
Your customers use it, your employees use it, and therefore why shouldn’t your business? Social media provides the perfect platform to showcase your products or services for free, which at the end of the day can mean new business too!
Facebook has more than two billion users! Of those 2 billion around 32% of users regularly engage with brands, which makes Facebook perfect for growing businesses. Are you using Instagram to connect with your customers? Instagram has over one billion users and is the perfect way to find new clients. With all the content options Facebook and Instagram provide it might be difficult to figure out how you should begin, so allow me to make a personal recommendation.
Use Facebook or Instagram to target people in your area who have just used the hashtag #engaged. Allowing you to serve ads directly to brides looking for the perfect spot to tie the not.
You don’t need much to get started, but if you’re short on time, we can find a pro to create a Facebook Business Listing for you quickly!
Constant Contact
Tools like Constant Contact allow small businesses to create, send and track professional looking emails to their customers. Email Marketing leverages your already existing contacts (no spam!) and is an extremely cost-efficient form of marketing. Email Marketing produces a $38 return on investment for every $1 spent according to Constant Contact. Use email to drive repeat business, keep your brand top-of-mind with your clientele, or send offers and promotions. Try Constant Contact free for 60 days. Over 550,000 small businesses use Constant Contact for their business. We think you should too!
Google My Business Listing
A Google My Business Listing is a fantastic tool to showcase your local business on the web. This FREE service from Google literally puts your shop on the map. It helps new customers find you, displays your hours and services, showcases online reviews and photos, and comes with an incredibly easy to use the app so you can change your holiday hours, upload photos, and more. Short on time or worried you can’t do it? Let us set up your Google My Business Listing!
A Google My Business Listing is a must for any business who serves customers locally. Google understands that certain searches require local results (florist, restaurants, coffee shops, etc) and a Google My Business Listing is the best way to appear in local search results.