Are you looking for ways to get more school events? Whether it's proms, dances, or sporting events, schools can be a great source of revenue. Providing much needed equipment and services at a reasonable price will help the school with its event planning needs and increase your bottom line.

But how do you stand out from the rest among all the other businesses vying for these opportunities? In this blog post, we'll give you tips on ensuring your rental business is equipped to snag those big school contracts and take full advantage of potential profits.

Network with Other Vendors

It is important to stay connected with other vendors. This way, when these vendors cannot fulfil orders due to a lack of resources, they can refer potential customers to your business instead. Additionally, networking with other vendors in the industry will allow you to stay on top of trends to better serve customer's needs and keep up with the competition.

Create Social Media Pages For Your Business

Social media is incredibly powerful for connecting with potential customers. Your rental equipment business must have active social media pages. Create pages on Facebook, Twitter, Instagram and other popular social media platforms that you think could benefit your business.

Use these platforms to post updates about promotions, new products, upcoming events and more. Being active on social media will help build awareness for your rental equipment business and can help attract more school events. 

Be Active in Your Community

Another great way to attract more school events is by being active in your community. Every community has a Facebook group where local businesses can post updates and advertise their services.

Joining these groups will give your business more visibility in the community, and potential customers can learn about your services through word of mouth. Additionally, attending community events is a great way to network with schools and create relationships with them that will benefit your business in the long run.

Build Relationships With Schools

Building relationships with local schools is essential for any rental business that wants to get more school events. Start by contacting schools in your area and introducing yourself and your services. Offer to provide a free demonstration of how your equipment works or even arrange an in-person meeting with the school’s event coordinator.

Once you’ve established a relationship with the school, you can offer discounts on services or equipment for upcoming events. This will not only help the school save money but will also give your business more exposure.

Work with the PTA or PTO

The Parent-Teacher Association (PTA) or Parent-Teacher Organization (PTO) are great organizations to get involved with if you want to increase your presence in the school community.

These groups often plan and coordinate various events throughout the year, so they can be a great resource for finding out about upcoming opportunities for your business. And this way you can easily get your information in front of the parents who may be planning events for the school.

Offer Discounts or Special Deals

Offering special deals tailored to schools can be a great way to attract more customers and stand out from the competition. For example, you can offer discounts on equipment rentals for school events or even provide free items such as chairs or tables.

These deals will help make your services more attractive to potential customers and encourage them to use your business when planning their events.

Sponsor an Event

Before you get something, you have to give something. Sponsoring an event at a school can effectively show that you are invested in the community and demonstrate your commitment to helping schools succeed.

You can even offer your services for free or at discounted rates, which will help create goodwill with schools and show them that you care about what they do. Plus, it’s great to get your business name out there and attract new customers. 

Or you can sponsor the school sports team for the season. Many people go to sports games for fun and in the process you can still advertise your business and make it known that your business is the one that sponsors them. This helps create a good reputation and awareness of what you do.

Ending Thoughts

Getting more school events doesn’t have to be daunting if you know where and how to look for them. With the right strategy in place, businesses can easily secure more school event rentals by targeting their ideal customer base and finding ways to stand out from the competition.

Additionally, staying active on social media is a great way for businesses to connect with potential customers and spread awareness about their services or offerings. With these tips in mind, rental equipment businesses should have no problem getting more school event rentals in no time.