Digital Advertising

What is it?

The use of the internet to advertising your business. Digital advertising can also be referred to as web marketing, digital marketing, online advertising, online marketing, etc.

Why should I care?

It’s not enough to simply “have an online presence.” The most successful businesses accelerate their growth with digital advertising. When done right, advertising is an incredible investment. Want to talk strategy? Get in touch and you can speak with an experienced pro to create an advertising plan!

How does it work?

There are countless options in digital advertising. We will focus a few of the most popular options for small business.

Search Engine Marketing

Paying to list your business at the top of the page in search engines like Google, Bing, and Yahoo. Search Engine Marketing (SEM) is often based on a pay-per-click (PPC) model.  This model is popular because there is limited waste. You only pay when a user clicks your ad and lands on your site.

(Paid) Social Media Marketing

Social media sites like Facebook, Instagram and Reddit allow users to create an ad that simply looks like a regular post. Because people love to share their personal info, you can get very targeted with your ads. For example Facebook allows you to choose demographic data like “gender, age, education level,” as well as location, interests and more.

Email Marketing

Tools like Constant Contact allow small businesses to create, send and track professional looking emails to their customers. Email Marketing leverages your already existing contacts (no spam!) and is an extremely cost-efficient form of marketing. Email Marketing produces a $38 return on investment for every $1 spent according to Constant Contact. Use email to drive repeat business, keep your brand top-of-mind with your clientele, or send offers and promotions. Try Constant Contact free for 60 days. Over 550,000 small businesses use Constant Contact for their business. We think you should too!

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