7 Free (Or Cheap) Digital Marketing Tools for Event Rental Businesses

Constant Contact

Tools like Constant Contact allow small businesses to create, send and track professional looking emails to their customers. Email Marketing leverages your already existing contacts (no spam!) and is an extremely cost-efficient form of marketing. Email Marketing produces a $38 return on investment for every $1 spent according to Constant Contact. Rental Businesses can use email to drive repeat business, ask for referrals, keep your brand top-of-mind with your clientele, or send offers and promotions. Try Constant Contact free for 60 days. Over 550,000 small businesses use Constant Contact for their business. We think you should too!

Trello

Trello is the easy, free, flexible, and visual way to manage your projects and organize anything, trusted by millions of people from all over the world. Trello is an incredibly simple tool (web or app) that lets you create tasks, manage projects, and track progress. We at Recipi use Trello for all of our projects and it is a game changer.

In a snap, you can create a task (for example “clean our garden chairs,”) then add notes, a due date, a checklist, photos and more, then assign it to John. John can comment, check off to-do’s from the checklist, then move the task to “Done!” once complete. As I write this blog post, I currently have Trello boards setup for work, for side-projects, for home-stuff with my wife, and a personal board for myself as a convenient place to add life to-do’s like “renew my passport,” or “get quote to remove tree in the backyard,” etc.

Trello can be used as a project management tool, a base camp for ideas, a scheduling/operations tool, or anything else that requires collaboration. Trello is our #1 free tool for small businesses in 2019. Join Trello for free!

Yelp

93% of people who conduct research on review sites typically make purchases at the business they look up. Yelp’s users have contributed over 100 million reviews of every type of local business so why not add yours today? Claim your FREE Yelp business page today!

Consumers’ find the ease of use and experiences of past consumers extremely valuable in the decision-making process. Businesses thirst for “word of mouth,” referrals which usually take place offline among friends, family or colleagues, but online reviews have a longer life-span and reach more people than word of mouth referrals.

It’s generally frowned upon to offer a reward for a positive review, but there is absolutely nothing wrong with reminding your best customers that you value their feedback.

 

Google Ads 

Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.

Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.  There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

Google Ads is a perfect tool for rental businesses.  You can create ads for each of your rental items and appear right at the top of Google when a user searches for those terms.  For example, you can add “chair rentals” as a keyword, and whenever a user searches the term “chair rentals,” Google will show your ad.  What makes Google Ads and pay per click (PPC) advertising so attractive, is that you would only pay when a prospect actually clicks on your ad!  There is very little waste and you can control exactly which keywords you want to advertising on, as well as the location, budget, and demographic data for your advertising campaign.  

It’s not enough to simply “have an online presence.” The most successful businesses accelerate their growth with digital advertising. When done right, advertising is an incredible investment. Want to talk strategy? Get in touch and you can speak with an experienced pro to create an advertising plan!

Freshbooks

Invoicing, expenses, time tracking, projects, and making payments all just became easier. FreshBooks is simple and intuitive, so you’ll spend less time on paperwork and more time impressing clients. It allows you to automate tasks like invoicing, organizing expenses, tracking your time or following up with clients in just a few clicks. Also, FreshBooks lives in the cloud so you can securely access it from your desktop, phone, and tablet wherever you are. Try it for FREE today!

 

Google My Business Listing

A Google My Business Listing is a fantastic tool to showcase your local business on the web.  This FREE service from Google literally puts your shop on the map.  It helps new customers find you, displays your hours and services, showcases online reviews and photos, and comes with an incredibly easy to use the app so you can change your holiday hours, upload photos, and more.  Short on time or worried you can’t do it? Let us set up your Google My Business Listing!  

A Google My Business Listing is a must for any business who serves customers locally.  Google understands that certain searches require local results (florist, restaurants, coffee shops, etc) and a Google My Business Listing is the best way to appear in local search results.  

Recipi

Recipi is a free tool that gives recommendations, insights and resources to help small businesses improve their web marketing and grow.  We analyze your business website and other marketing touch points (social media, online reviews, etc) to give simple, understandable suggestions on how to improve your web presence.  Go to Recipi.com to get your business “recipi,” today.