How To Automate Your Email Marketing

What Is Email Marketing Automation?

In the most simple terms, marketing automation is software that can help run your business more efficiently (Learn more about automated marketing with Recipi). Email marketing works by using your already existing connections as leverage (no spam!) to expand your brand and is an extremely cost-efficient form or marketing. If you want to learn more about other forms of digital marketing let Recipi teach you here!

If you’re wondering why email marketing is so important, its because all across the country, email is the most used form of professional communication. According to MarketingSherpa, 91% of US adults want to receive promotional emails from a company they do business with. Also, email is around 40% more effective than Facebook and Twitter combined at helping your business find new customers, making it the ideal method for your automated marketing campaign.

Constant Contact

Constant Contact is an online service that helps small business owners look more professional through email. It allows small businesses to create, send and track professional looking emails to their customers. You begin by designing your email, which Constant Contact does through templates, you pick the design you want and can edit it through a simple drag and drop system. Customize the fonts and colors to match your brand and build brand recognition from your customers.

Try Constant Contact free for 60 days and start your automated email campaign today!

Pricing & Packages  

After you created your email template and are happy with how it looks, it comes time to decide how much money you are going to have to spend on your campaign. According to Constant Contact, email marketing produces a $38 return on investment for every $1 spent, making it an extremely cost-effective tactic for small business to dive into. With Constant Contact, you can try the first 60 days free to see how it works within your company. Once the first 60 days is up, monthly plans are offered depending on the size of your email contact list. The cheapest option being the “email” package starting at $20 a month for an email list of 500 people or less. Constant Contact also offers the “email plus” package, which has more features than the standard package and has a monthly cost starting at $45 for the same 500 or fewer people.


What’s Next?

It’s now time to think about how you are going to use Constant Contact’s service. To give an example, we here at Recipi use Constant Contact to send our prospects and customers a weekly email sharing tips, promoting services and staying top of mind with our customers.

Sales professionals can create automated follow-up emails as well. You can add prospects to your mailing list, then send follow-up emails automatically on set days of your choice. For example, you could send a follow-up one week after adding a contact to your list, then another reminder ten days later. This eliminates the need to send manual follow-up emails. With the added bonus that Constant Contact tracks your contacts opens and clicks, and manages unsubscribes easily. You get detailed insight into who is responding best to your emails and how to optimize them efficiently.

Recipi can help you automate your marketing and grow your business!  Find out more about marketing automation and our other affordable marketing services.


Recipi is a free tool that gives recommendations, insights and resources to help small businesses improve their web marketing and grow.  We analyze your business website and other marketing touch points (social media, online reviews, etc) to give simple, understandable suggestions on how to improve your web presence.  Go to to get your business “recipi,” today.