Digital Marketing Tools for Coffee Shops

Digital Marketing Tools for Coffee Shops:

According to The Huffington Post, Americans consume 400 million cups of coffee per day, which is equivalent to 146 billion cups of coffee per year, thus making the United States the leading consumer of coffee in the world. As such, the coffee industry is highly competitive. So the question at hand is: how do I make my coffee shop stand out from competitors?  Here are a few critical (and mostly free) digital marketing tools for coffee shops.

Facebook “how it’s made,” videos. 

Facebook has more than two billion users! Of those 2 billion around 32% of users regularly engage with brands, which makes Facebook perfect for growing businesses. With all the content options Facebook provides it might be difficult to figure out how you should begin, so allow me to make a personal recommendation.

When it comes to food and beverage, short videos showing how they are made are extremely popular on Facebook. Consider recording one of your baristas making what you consider a staple coffee drink of your shop’s and then posting that. This will allow you not only to advertise your brand but a specific product that you hope to become a bestseller.

Google Analytics

You simply cannot compete in today’s digital marketplace without web analytics on your site. Web analytics are a collection of reports about your website activity.  Web analytics platforms like Google Analytics (free) help you understand important insights, for example:

• How did your visitors find you?
• Which advertising efforts are working best?
• Is your social media working? 

Google Analytics is free and somewhat easy to set up on your own.  Sign up yourself or Recipi can help set up Google Analytics for you  Having Google Analytics installed on your site is the best way to learn and grow as a small business.  We realize you didn’t decide to start your own business because you have a thirst for web analytics, but this free tool from Google is crucial. You can check on your website analytics on the go with Google’s outstanding Google Analytics mobile app.  Checking in a few times per week can get you comfortable with some of the basics. 

Having Google Analytics installed on your site is priority #1 for any kind of small business who wants to improve their web marketing and grow. 


Social Media Marketing Platforms like Buffer or HootSuite. 

Tools like Hootsuite or Buffer are excellent social media marketing platforms.  Both of these tools allow the user to gather all their social media accounts in one location so that managing them, publishing content, and analyzing the effectiveness of that content can be done within a single place. Hootsuite has a 30-day free trial that you can use before picking out a specific plan. Buffer, on the other hand, has a free plan that allows a single user to connect 3 different social accounts and schedule 10 posts per account.We highly recommend trying both out and seeing which one you believe fits the best with your brand.


Sumo allows you to add social sharing buttons, email capture forms, and even various analytics to your blog. It also has plugins to platforms such as WordPress, Shopify, Google Tag Manager, etc.  Sumo gives you a 14 day free trial where you can test out many of their features. If you decide you enjoy the platform the paid versions offer even more benefits such as a/b split testing and more template options.  Sumo is a conversion marketing tool to help you turn visitors in customers. 

Google My Business Listing

A Google My Business Listing is a fantastic tool to showcase your local business on the web.  This FREE service from Google literally puts your firm on the map.  It helps new customers find you, displays your hours and services, showcases online reviews and photos, and comes with an incredibly easy to use the app so you can change your holiday hours, upload photos, and more.  Short on time or worried you can’t do it? Let us set up your Google My Business Listing!  

A Google My Business Listing is a must for any business who serves a customers locally.  Google understands that certain searches require local results (barber shops, restaurants, coffee shops, etc) and a Google My Business Listing is the best way to appear in local search results.  


Recipi is a free tool that gives recommendations, insights and resources to help small businesses improve their web marketing and grow.  We analyze your business website and other marketing touch points (social media, online reviews, etc) to give simple, understandable suggestions on how to improve your web presence.  Go to to get your business “recipi,” today.