Rental Business Marketing 101 – How Are You Different?

How To Differentiate Your Rental Business.  (What Makes You Special?) Get Your Rental "Recipi" What makes your rental business different?  Naturally, your business will have particular strengths which will produce value for customers such as price,...

Rental Business Marketing 101 – KYC (Know Your Customer)

Know Your Customer (KYC).  Get Your Rental "Recipi" How well do you know your customers?  When looking to improve your marketing and grow your business, knowing your customer can be the key factor in success or failure. So the question stands, how much do...

Rental Business Marketing 101 – Awareness vs. Demand Capture

Is There Anybody Out There? Awareness vs. Demand Capture  Marketing efforts basically fall into one of two buckets; raising awareness of your business or capturing already existing demand for your business / services.  More simply put – awareness or demand...