6 Marketing Tips for Wedding Rental Businesses
With more and more weddings taking place outside of a place of worship, there has been an explosion of demand for wedding rentals. Couples start their search for wedding rental vendors online, and the easiest and most effective way to find new clients is through digital marketing. We put together a few simple steps to help wedding rental vendors grow their business using digital marketing tools.
1. A Professional Website
There is no better way to get the word out about your services than to promote online. People are constantly searching with phrases such as “wedding rentals,” so having a website to showcase who you are and what you do is necessary, and online services such as Weebly, Wix, Squarespace or a custom site on WordPress can help you to create these websites.
If you are confident in your digital marketing skills then you can create a website on your own, but remember that a good website doesn’t just look good. A successful rental website should help you attract new wedding rental customers through SEO, convert visitors to leads using conversion marketing tactics, and should track visitors activity using analytics so you can learn and improve.
2. Google My Business Listing
A Google My Business Listing is a fantastic tool to showcase your local business on the web. This FREE service from Google will put your wedding rental business on the map. It helps new customers find you, displays your hours and services, showcases online reviews and photos, and comes with an incredible easy to use app so you can offer promotions, change your holiday hours, upload photos, and more. Short on time or worried you can’t do it? Let us set up your Google My Business Listing! This free service is a must for any rental business who serves their local community. Google understands that certain searches require local results (rentals, gyms, restaurants, coffee shops, etc) and a Google My Business Listing is the best way to appear in local search results.
3. Constant Contact
This is a powerful and useful tool that can elevate any small business through email marketing. Constant Contact has been specifically designed to help small businesses create a stronger, more professional look, with over 100 email templates to choose from and growth-building tools to establish a larger client base. You are able to paste your pictures and promotions, and schedule a time to send it out to all of your clients so that you stay top of mind, drive visits to your site, boost referrals, etc. With a 60-day free trial offered to all, we think this is the perfect tool to use to help elevate your business!
Its important to attract NEW customers, but we at Recipi believe that your customer list (past and present customers) is one of your biggest areas of opportunity. Constant Contact allows you to generate review from people who already know and love you.
Yelp is an online review website designed for consumers to be active critics and participants in their local communities. With over 177 million reviews written in 2018, Yelp is an incredibly useful and valuable tool for all small business owners, including wedding rental businesses. Anyone can log on and write reviews about you or your business, and Yelp helps to publish them accordingly, so that future clients are able to see what others are saying about you. With a monthly average of 33 million visitors on the app alone, we think Yelp is the perfect tool to showcase your work, highlight you customer reviews, and attract new customers through trust and repuatation.
5. Wedding Directories
Wedding directory website like The Knot, Wedding Wire, Wedding Bee, Bridal Tweet, and others help couples find venues, rental vendors, caterers, and every other wedding related service you can think of. Adding your business to these sites will undoubtedly help you get more visitors, leads and ultimately customers. Most platforms offer a free listing and then try (aggressively) to up-sell you into running a paid advertising campaign with them. We are OK with testing new customer acquisition channels like this, as long as you have analytics set up on your site so you can measure and track the performance of these ads and make a confident decision on whether or not the paid advertising effort worked for you.
Recipi helps rental businesses grow. Our team has a unique mix of rental experience and digital marketing expertise. We offer a free "rental business recipi," which is a report with recommendations, insights, and resources to help rental businesses improve their web marketing and grow. Go to Recipi.com to get your rental business recipi today.